Taking two decades of experience from both Agency and Client side Lou McGregor Strategy has been created to provide an exceptional service for Corporate Business and Advertising Agencies who want high conceptual thinking integrated with the strategy and management skills to get the job done.
Lou believes that businesses are very much like people with their own individual personality traits.
My work is to ‘get inside the heads’ of the people who run these business and assist in bringing their best traits to life via strategic imagination.
My objective is seeing these strategies and messages connect authentically with audiences.
My passion is seeing people and businesses ‘make a dent’ in their industry and ultimately in the universe.
With a specialism in Branding, Lou’s depth of thinking spans across industries ranging from entertainment and tourism to retail, marine, banking, education and commerce.
From the boardrooms of Virgin Money and Commonwealth Bank to the minds of the students she has had the privilege to teach across the globe, Lou has a vision and tenaciousness that has enabled clients to release their own perceived status quo and ask… ‘Why not?’
Her skill set and experience extends across Brand Management, Copywriting, Account Direction, Campaign Conception, Pitch Work, Workshop Facilitation, Marketing strategy, Project Management and Events.
She is a sort after emcee and speaker in the realms of Business, Brand and Motivation and was fortunate enough to be contracted as the Brand and Marketing lecturer for the prestigious Peter Jones Business Academy, UK for twelve months.
Starting and growing a successful creative agency for twelve years taught Lou a lot about grass roots management, business and people.
Her creative mind, extensive skill set, ‘can do’ attitude and ability to turn problems into solutions can assist you and your team.